In this Privacy Policy, we inform you about the processing of your personal data by Swiss Coffee Company AG in connection with our website, our online shop, our customer contacts and our other business relationships.
Personal data means information relating to an identified or identifiable natural person. This includes, in particular, your name, address, e-mail address, telephone number, order and payment data, communication content, IP address and other information generated when using our services.
If you provide us with personal data relating to other persons, we assume that you are authorised to do so and that such data is accurate. Please ensure that these persons have been informed of this Privacy Policy.
You may save or print this Privacy Policy by using the usual functions of your browser.
The controller responsible for processing your personal data is:
Swiss Coffee Company AG
Espenstrasse 137
9443 Widnau
Switzerland
E-mail: service@beanarella.ch
If you have any questions regarding data protection, you may also contact us at datenschutz@beanarella.ch.
We process personal data in particular for the following purposes:
For these purposes, we process in particular master and contact data, contract and order data, payment data, communication data, technical usage data, preference data and, where applicable, other data that you provide to us or that is generated when using our services.
3.1 Visiting Our Website and Log Files
Whenever you access our website, technical data that your browser or device automatically transmits to our server is collected. This includes, in particular, the IP address, date and time of access, pages and files accessed, referrer URL, browser used, operating system, language settings and other technical information.
We require this data in order to provide our website, ensure its stability and security, analyse errors and prevent misuse.
Server log files are retained only for as long as necessary for the above purposes and are then deleted or anonymised.
3.2 Customer Account, Orders and Performance of the Contract
When you place an order with us or open a customer account, we process the personal data required for this purpose. This includes, in particular, your name, billing and delivery address, e-mail address, telephone number, ordered products, order history, customer number, delivery information and communication related to the order.
We process this data in order to receive orders, perform contracts, organise deliveries, answer any queries, handle warranty and service cases and make your customer account available to you.
3.3 Payment Data
We offer the payment methods displayed during checkout. For payment processing, we process the information required for this purpose and disclose it, where necessary, to the payment service providers, banks, credit card companies or other parties involved in payment processing.
Depending on the chosen payment method, this may include, in particular, information relating to your name, address, order amount, payment method, transaction data and other information necessary for payment processing.
3.4 Contact and Customer Service
If you contact us by e-mail, contact form, telephone or otherwise, we process the personal data you provide to us. This includes, in particular, your contact details, the content of your enquiry and any further communication with you.
We use this data to process your enquiry, communicate with you and provide our customer service.
3.5 Newsletter
You may subscribe to our newsletter. For this purpose, we generally use the double opt-in procedure. In this context, we process, in particular, your e-mail address, the date of subscription, the date of confirmation and technical proof data.
We use this data in order to send you the newsletter and to be able to prove your subscription. You may unsubscribe from the newsletter at any time. An unsubscribe link is included in every newsletter. Alternatively, you may notify us using the contact details stated above.
To the extent that our newsletter system provides such functions, we may also measure whether newsletters are opened and which links are clicked. This serves statistical evaluation purposes and the improvement of our content and communication.
3.6 Competitions, Promotions and Surveys
If you participate in a competition, promotion or survey, we process the personal data required for this purpose, in particular your name, your contact details and, where applicable, further information requested in the relevant participation form.
We use this data to conduct the relevant activity, contact winners, prevent misuse and, where indicated, for the related communication.
3.7 Cookies and Similar Technologies
We use cookies and similar technologies in order to provide our website, enable shopping cart and login functions, store language preferences, enhance security and make our services more user-friendly.
Technically necessary cookies and similar technologies are essential for the operation of the website. Without them, certain functions of our website cannot be used or can only be used to a limited extent.
Where we use non-essential analysis, convenience or marketing technologies, this is done – where required by law – only on the basis of your consent. You may adjust your browser settings accordingly and delete cookies already stored. Please note that this may impair certain functions.
3.8 Analytics, Marketing and Third-Party Services
To the extent that you have given your consent or this is otherwise permitted by law, we may use services for audience measurement, conversion measurement, usage analysis, personalisation and marketing optimisation.
In this context, technical usage data, online identifiers, cookie IDs, device information, interaction data, shortened IP addresses, time-related information and information about the use of our website may in particular be processed. Such data may be disclosed to external providers in Switzerland or abroad.
The optional services actually used depend on our current technical configuration and, where applicable, on your cookie or consent settings.
3.9 Google reCAPTCHA
In order to protect our website and, in particular, our forms against misuse, automated entries and attacks, we may use Google reCAPTCHA. In this context, data such as the IP address, browser information, device information, referrer, date and time and your behaviour when using the relevant function may be transmitted to Google.
This processing serves the security and integrity of our website and the prevention of misuse.
3.10 Social Networks and External Links
Our website may contain links to social networks and external websites, in particular to profiles or content on platforms such as Facebook, X/Twitter or YouTube. If you click on such links, you leave our website or a connection to the respective provider is established.
The respective privacy notices of these third parties are authoritative for their processing of data.
3.11 Recipients of Data
We disclose personal data only where this is necessary for the purposes described, where we are legally obliged to do so or where another permissible basis exists.
Recipients may include, in particular:
Where we engage external service providers, we ensure that they process personal data only within the scope of our instructions or their own data protection responsibility and only for the agreed purposes.
3.12 Disclosure Abroad
Recipients of personal data may be located in Switzerland, the European Economic Area or other countries, including, in particular, the United States.
If personal data is disclosed to countries that do not provide an adequate level of data protection under the law, we ensure appropriate protection, in particular by means of recognised standard data protection clauses or other safeguards recognised by law. In the case of recipients in the United States, an adequate level of data protection may in particular exist where the recipient is certified under the Swiss-US Data Privacy Framework.
3.13 Retention Period
We retain personal data only for as long as necessary for the respective purpose or for as long as we have a legitimate interest in retaining it. In addition, we retain personal data where and to the extent that we are legally obliged to do so.
As a rule, we retain contract-related data, order documents, invoices, accounting records and business correspondence for up to 10 years. As a rule, we retain newsletter data until you unsubscribe. We retain data in connection with enquiries, support cases, security incidents or log files for as long as necessary for the respective purpose.
3.14 Your Rights
Under applicable data protection law, you have, in particular, the following rights:
To exercise your rights, you may contact us at any time using the contact details stated above.
If you believe that the processing of your personal data violates data protection law, you may also contact the Federal Data Protection and Information Commissioner (FDPIC).
3.15 Data Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, misuse, loss, destruction or impermissible alteration.
These measures include, in particular, access restrictions, data backups, encryption, security measures during transmission and organisational processes relating to data security. Our website uses TLS encryption for data transmission.
3.16 Changes to the Privacy Policy
We may amend this Privacy Policy at any time, in particular if we change our website, our services or our data processing activities, or if the legal framework develops further. The version published on our website shall apply.
Swiss Coffee Company AG – Updated March 2026
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